I feel that this classroom experience has been great! I have learned so much from Brand Marketing. I have learned how to create a brand, about existing brands and different types of brands, different ways to build a brand and how to market as a brand. I truly feel that I have met all the criteria in the course competencies. Perhaps the best thing I took out of this class was how to build a successful brand. I learned that you have to start with something you WANT to do. To be successful, a brand needs to be reflective of the owner’s style and passion. Learning about other brands helped me to see what has to be done to establish and build a successful brand. The most helpful and inspiring brands that we learned about, for me, were Johnny Cupcakes and Vera Wang. These two brands began as a passion for the brand owners. Both of these companies have now gone on to become successful, wealthy brands. I learned a lot from the midterm and final projects. I like that in the midterm we studied how existing brands have branded themselves over the years. Later on, in the final, we created our own brand and product that we would sell. I really want to own my own store one day so this type of activity was very relevant and helpful to my future career. Overall, I have learned a ton from taking this course. I have missed three assignments and did not always keep up with my “tweets” and regrettably admit to such. However, my midterm and final projects are very elaborate and, I think, display that I have taken a lot from this course and will be able to apply it to my life in years to come. Overall, I would have to give myself a B in this course.
Love In The Sky
Wednesday, September 22, 2010
EOC Chapter 10 Discussion Questions
Tuesday, September 21, 2010
Final Project Step 5
Name and Logo
Final Project Step 4
Create What You Would Want Them To Look Like
“I think that personal style is an important element of a person’s ‘brand.’”[4] – Jennifer Lea Cohan
Final Project Step 3
Define Your Market and Also Your Identity
“A&F took basic garments and made them its own.”[1]
Wednesday, September 15, 2010
EOC Exercise Week 10
EOC Chapter 9 Discussion Questions
1. What makes Brini Maxwell's tv personality unique is several different things. The first is that Brini Maxwell is perceived as something she isn't. She is a he. Also, Brini emulates a woman from past decades from the 1950s-70s. Brini is retro-styled and an all-around twentieth-century woman. Her personality benefits the brand by representing the ideals that the show is trying to portray. Brini Maxwell's personality defines the show's setting, production values and the theme of each show.
2. Ben Sander developed Brini Maxwell when he came up with an idea to make a cooking show after coming to the realization that his cook-wear would never be noticed. Sander introduced his idea for a show to his family, who immediately agreed to fund the show. He then named his character Tigs Vanderveer but decided the character was too stuffy. Brini Maxwell came from Sabrina in Deceptions and Judy Maxwell in What’s Up Doc? The show was shot in Sander’s 600-square foot apartment. Ben Sander was absolutely successful in developing Brini Maxwell because the show became a hit and is still produced as a podcast today.