With such simple merchandise, I will really have to work to create a logo that stands out among others. This quote from Jill Walker-Roberts reminds us that a brand has to be recognizable to gain popularity.
The name of my label is going to be Love in the Sky. This name represents what my label is all about and is unique. The Love in the Sky name has not been used for any boutique or store yet. Love in the Sky was derived from the expression “Love is in the air.” I tend to incorporate the word “love” with things like comfort and happiness; Feelings that I want the customer to experience from my label.
The Love in the Sky logo will consist of just that. It will be a simple outline of a heart with the outline of a cloud attached at the lower right corner of the heart. This logo will be simple to match the simplicity of the company.
“The stories conveyed through branding cause an emotional response in the marketplace and, ultimately, individuals identify with the brand.”
“They have to know who their customers are and what they like or dislike.” – Krista Pharr-Lowther on being asked how retailers mold trends to suit their business.
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