1. Vera Wang is a great example of the ever-changing career path of an individual because she started out in one design category and ended up in a totally different one. Vera Wang started out as a figure skater and then decided to make her own wedding dress. Vera then began making lots of wedding dresses to be sold in stores. From wedding dresses, Vera Wang expanded into ready-to-wear collections, lingerie, china, stemware, barware, fragrances and home décor. Vera Wang has had many successful products and product lines which is what has made her name into a successful brand.
2. Since this chapter was written, a few changes have occurred at Vera Wang. These changes include expanding into new lines of product. Eyewear has been added along with shoes, luggage, mattresses and flowers. The Vera Wang website is very beautiful and could make anyone a fan of her work. Vera Wang’s shoes, eyewear and luggage are very cool, I took a peek for myself. I think this website is very well constructed and does a great job marketing.
3. The Vera Wang brand is based off of femininity and sophisticated drama. Vera Wang did not strive to create a brand that sent a message similar to that of Dolce & Gabbana’s or Ralph Lauren’s, but a brand that inspired women to be beautiful, feminine and elegant. Vera Wang’s start in Wedding design changed they way women look at wedding gowns forever. Vera’s beautiful and innovative wedding designs brought a whole new element of fantasy to women’s weddings. Vera Wang stands for femininity, elegance and sophistication as well as plays into emotions such as love, empowerment and graciousness. Vera Wang was able to build such a strong brand because she applied her clothing to the correct market when it was highly needed.
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