BOC Week 7

You are the new designer of a product line of fashion goods. Using Johnny Cupcakes as a model, how would you promote this product to your target market? You have a very little advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think it would take for your product to reach the national or international markets? Why?

Starting up a new product line of fashion goods as a new designer is remarkably difficult. For the purpose of answer the questions above, the example of a food business will be used. This one sells authentic Mexican food. To promote the food to your target market, you have to get your name out in the public. This could first be done with just a website and a cool bus-type vehicle to deliver the food out of. Then you would take the bus around to popular sites around your city to sell your food. The smell of the great Mexican food would attract customers right away. By being at different locations at the same time, same place each week, you would be able to spread the word about your product. The trick is to make EXCELLENT food that people will tell their friends about. This would require very little money. It would take a very long time for the Mexican-vending to catch on at a national and global level because you would have to have people all over working for your company. I would say that to reach a national level it would take about 3-5 years. I do not think, however, that a Mexican-food vendor would ever become an international market.