The Louis Vuitton ad campaign featuring Madonna was released in 2009. This campaign was and still continues to be very popular around the globe. Madonna’s timeless look and image combined with Louis Vuitton’s timeless and prestigious brand name created advertisements sure to win over the hearts of consumers everywhere.
Madonna is well known for her pop music and her bold fashion statements, making her not only a fashion icon but an icon in the music industry as well. Madonna’s popular self-image is a pop culture icon and will continue to be so for several years to come. Madonna has been able to re-invent, revamp and uphold her image as the years have passed just as Louis Vuitton has been able to do so since the early 1900s.
The Louis Vuitton high-status brand name is well known for their luxury goods. Louis Vuitton carries a variety of apparel and accessories and is best known for their outstanding luggage. Well known for their craftsmanship and extraordinary tailoring, Louis Vuitton is the most popular, distinguished and legendary name in the world of high fashion.
Another popular icon in this advertisement is the well-known Louis Vuitton bag on the right. Instead of choosing a newer bag, that perhaps, only fashionistas would recognize, Louis Vuitton decided to showcase their most popular fabric design with their world-famous logo.
It is no wonder why Madonna and Louis Vuitton were able to create and establish such a prevalent ad campaign together.
This ad, in particular, makes the consumer want to purchase Louis Vuitton products. This is achieved through effective marketing as well as brand strategy. Louis Vuitton and Madonna both have outstanding, popular reputations, making them great icons and brands for advertisemtn. By making Madonna the brand model in this ad campaign, Louis Vuitton is able to reach markets it has already achieved as well as markets that it has not thought to reach out to yet. If Madonna wants to wear it, wouldn’t any woman want to?
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