Mid-Term, Johnson's Body Care

“Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson.”

Johnson’s body care is a line of body washes and lotions produced by the Johnson & Johnson corporation. Over 120 years ago, Johnson & Johnson was created to make hospital supplies, such as sterile dressings and bandages. Since the company was established in 1886 it has been creating new products and ideas and changed the way consumers think about personal hygiene.

“We aim to make the world a better and healthier place through everything we do—the products we discover and develop, the positions we take on public policy issues, the way we run our business every day, and the programs and alliances we build and join.”

Over the years Johnson & Johnson invented many products that changed hygienic technology. Some of the most well known Johnson brands include BAND-AID bandages, Baby Powder & baby care, Ultrasound technology, oral health care such as Listerine and Rembrandt, Tylenol, Benadryl, Zyrtect, Nicorette, Visine and Acuvue contact lenses, Women’s health care products such as O.B., e.p.t. and K-Y and most popular, skin care products such as Neutrogena, Johnson’s body care, and Clean & Clear.

The focus is on Johnson’s Body Care which is adult body washes and lotions. These products offer the same baby soft skin to adults that Johnson’s was able to provide for them as babies. They offer a variety of types of washes and lotions that include Melt Away Stress, 24 Moisturizing, Forever Fresh, Nourishing Green Tea, Deep Hydrating, Shea and Cocoa Butter, Gentle Exfoliating and 2-in-1 Wash and Shave. With the Johnson’s Body Care line, Johnson’s is targeting women ages 25-50 that care about their skin’s softness.

“At JOHNSON'S®, we believe from the moment you're born and throughout your life you need nurturing. That's why weve created these JOHNSON'S® skin care products just for you.”

Competitors of Johnson’s body care include Olay and Dove. These competitors create for very tough competition. Aveeno is also owned by Johnson & Johnson, otherwise it would also be considered a competitor as well. As such an established name and also a family company, Johnson & Johnson skin care lines do exceptionally well. After all, Johnson & Johnson did (most likely) provide for consumers as baby, as Johnson’s is the leading brand of baby care products.
Johnson & Johnson prides themselves on being a “family company” that is begun and operated under the Johnson family. Johnson & Johnson has spent the past 120 years working to further improve their company reputation. The following is the opening paragraph for Johnson & Johnson’s credo:

“… In meeting their needs everything we do must be of high quality.”


http://www.jnj.com/connect/about-jnj/
http://www.jnj.com/connect/about-jnj/our-citizenship/
http://www.johnsonsforyou.com/science_body.jsp