"“… if the goal is building a business for the long term, the first and most important component is to have a good product.”[1] 
The product my label produces is comfortable women's sleep/loungewear. This collection includes comfortable nightgowns, boxer shorts, pajama & lounge pants and basic t-shirts and tank tops. This loungewear label offers women the type of clothing they want at home and on the go. Loungewear's popularity has been on the rise for years and is especially popular amongst young women. The label focuses on severe comfort and catering to what women want in their loungewear. The label's clothing will be made from cotton, modal and spandex, often combining the three. Each loungewear store will be located in select cities around the United States.
The product my label produces is comfortable women's sleep/loungewear. This collection includes comfortable nightgowns, boxer shorts, pajama & lounge pants and basic t-shirts and tank tops. This loungewear label offers women the type of clothing they want at home and on the go. Loungewear's popularity has been on the rise for years and is especially popular amongst young women. The label focuses on severe comfort and catering to what women want in their loungewear. The label's clothing will be made from cotton, modal and spandex, often combining the three. Each loungewear store will be located in select cities around the United States. 
“… the image a product projects defines it and its company, whom it appeals to, and the associations it conveys to the consumer.”[1]
“A good product is even better if it has a strong concept behind it and is made well.”[1]
“Branding, a crucial part of a business, follows after" [product choice] "and must respond to a product’s basic strengths.”[1]
[1] Brand/Story. Joseph Hancock. Foreword. Page XVII. Thom Browne.
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