Tuesday, September 21, 2010

Final Project Step 4








Create What You Would Want Them To Look Like
“She took the simple idea of designing her own wedding dress and, in fewer than 20 years, turned it into a multimillion-dollar company …”[1]

The clothes my label will sell will be both comfortable and stylish. I, personally, wear a lot of loungewear. I wear these clothes at home, to school, while doing homework, while cleaning, to my boyfriend’s house, etc. Loungewear is cool because it is meant for the home but accepted as appropriate on-the-go wear. For example, celebrities are always caught in sweats or yoga pants and a jacket at the airport or while getting coffee. My loungewear will not only be what I want to wear but what a lot of women want to wear.

“Sander became a national celebrity by taking a simple idea from his own personal collection of vintage products to create a fashion-branded style.”[2]

“Sutherland decided he would address the issue by designing and manufacturing a better product. However, it would be totally different and reflect his personal convictions …”[3]

“I think that personal style is an important element of a person’s ‘brand.’”[4] – Jennifer Lea Cohan

“Fashion branding shapes and contextualizes a garment or accessory to establish its identity.”[5]



[1] Brand/Story. Joseph Hancock. Chapter 5. Page 73.

[2] Brand/Story. Joseph Hancock. Chapter 9. Page 145

[3] Brand/Story. Joseph Hancock. Chapter 10. Page 159.

[4] Brand/Story. Joseph Hancock. Chapter 7. Page 117.

[5] Brand/Story. Joseph Hancock. Chapter 1. Page 5.

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