Define Your Market and Also Your Identity “A&F took basic garments and made them its own.”
The spin on my label is going to be simple. By having a simple style in loungewear, it will appeal to all women in my target market. By printing silly phrases or pictures onto the loungewear, it would appear to "little girl-like" and resemble Victoria's Secret's PINK line too much. By going with a simple style, it will appeal to all women and be distinguishable only by the label's small logo.
“The branding stories of Dolce & Gabbana have targeted those who may not normally be expected to enjoy high-quality fashions – the avant garde, bohemian, ethnically diverse, eccentric, unique, nontraditional, and unusual have been part of this duo’s success.”
For a company to be successful, it helps if the target market is diverse. The target market of my label includes ALL women from the ages of 20-40. This means women of different races, backgrounds, beliefs and opinions. Everyone woman needs loungewear!
“The Vera Wang style became the epitome of wedding fashion, worn by numerous celebrities.”
When you take over a market that needs help, like wedding dresses for Vera Wang, it is easier to establish a brand. My label would be much like this because there is a definite need for cute, comfortable women’s lounge clothes. Victoria’s Secret offers fashion loungewear but otherwise, a customer is stuck at Target or Wal-Mart.
“I think that consistency in one’s image, whether fashionable or not, is important, as is determining the image that one is trying to project to one’s fans.”
By choosing a simple style, it will be easy for my label, as well as myself representing the label, to remain constant with its signature fashions.
“Brini has accomplished this by creating a unique visual milieu.”
Much like Brini Maxwell, I will have to work to create a unique visual milieu. This will be done with my label’s clothes. The clothes will represent a busy woman who needs to relax at home.
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